Betfair.info

This month’s INPLAY coincides with the launch of betfair.info, our new site designed to highlight the additional information, products and services provided by Betfair. In the first week of its life Betfair.info will live at Betfairinfo.com while we arrange hosting. We thought that we would take a look at what betfair.info is and give you the inside track on just a few of the ideas for its future development.

As you may know, we provide a host of additional services and information beyond the core exchange – but we know that not all of our customers are aware of all this additional info, including new sites, stats, games, and education-based content. So we decided to bring it all together, put it all on one site and create a new customer dedicated area.

What you will find at Betfair.info

In the Services section you will see some of our more commonly known products, such as the Developer’s Programme and Betfair Poker, which have been around for a year or so. We will be adding more to this section, including a new exchange based game, and a Directory section for you to find betting related information on the web.

Within Tools you’ll find information to help inform your betting and improve your chances of success. To kick things off we’ve included our Weekly TV schedule – you’ll never miss a key event again – plus OPTA stats for footie facts in fine detail and a Poker probability tool. Hold ‘em or Fold ‘em – you decide but we can give you a little help!

The Community section is vital to the success of this site. After all, our community is the reason we’re doing this in the first place. As you can see INPLAY can be found here (it’s at about this point we’d hope you have noticed the new Betfair.info navigation at the top of the screen!) You can also access the forum and we’ll have a specific customer offer page – starting with a fantastic agreement with O2 to mobilise your betting. Finally, within Mind Games you’ll find some previously released games for a little light relief. No prizes, we're afraid.

Lots of people start on Betfair and find it difficult. To be fair, unless you have a degree in maths or have some experience of financial trading, exchange betting is not entirely straightforward. (Which is really annoying for us, because we think it’s the best way of betting around.) So we have created a Knowledge centre, which for now includes our Site Demo and Play for Fun site. These tools won’t only be for “newbies” but for everyone to reference and hopefully discover new functionality or ways of learning as they continue their betfair education.

Service Info pages will also be added in the coming weeks. We hope that they will become an immediate reference point for you should you have any technical problems with the betfair site. We’ll be able to post advance warning of future releases and subsequent release notes so you’ll know what we’re doing and when.

The point is that betfair.info as it stands is very much the starting point. We want it to be the first point of contact for anyone who wants to find information to assist their betting so we’ll be working hard to keep it updated with new and relevant content. To help, we will shortly have a Site survey which will give you the opportunity to tell us what you would like to see.  Is it results, form, stats, more interaction, more games? In the meantime you can email your thoughts and suggestions to editor@betfair.com

Would you like to contribute?

Over the next few months, we will be inviting members of the betfair community to write articles (on any subject they would like to talk about) and contribute to the betfair.info site. They could be a feature in INPLAY (as some of you have already done), or they may just be your soap box on an issue of the day. If you’d like to get involved, please let us know and we can give you some information on what’s happening. Again, please email editor@betfair.com

To see the rest of Betfair.info now use the new navigation at the top of this page.